Our agency was tasked with creating an advertisement for the Spanish market, to promote the release of Samsung’s Buds 2 Pro headphones. The advertisement, which will be aired on both Spotify and YouTube, showcases the benefits of these new wireless headphones through the performance of a talented rapper. Our music supervisors organized a casting process to find the perfect rapper for the advertisement, and worked closely with the brand’s marketing and legal teams to ensure the success of this advertising campaign.