On the occasion of the release of the Bleu Mode x Lacoste collection, the brand wanted a communication campaign that would incorporate street codes. These marketing neocodes are increasingly popular among brands and companies who often want to rejuvenate their target audience by using a language and an aesthetic known and appreciated by the younger generation. The video production used a VHS effect to link it with the brand’s history, born in 1923. However, the codes and language used are youthful and modern. It is in this spirit that we created the original music for the promotional campaign. A perfect balance between trap and jazz inviting the listener, the viewer on a journey through the ages to discover or rediscover the brand with the crocodile.